WhatsApp requires businesses to get opt-in before sending marketing messages, and India's Digital Personal Data Protection Act, 2023 expects clear consent for using personal data. Good consent practice also protects your number, because people who expect your messages rarely block you.
What counts as a good opt-in
- A clear request: say that the person will get WhatsApp messages from your business, and what about (offers, order updates).
- A real choice: a tick-box they can leave empty, or a message they send themselves.
- A record: keep when and how they agreed.
Easy ways to collect it
- At billing or checkout: "Get order updates and offers on WhatsApp?"
- On your website: a sign-up form with a clear consent line.
- QR code or "Click to chat" link: the customer starts the conversation, which is itself an opt-in to hear back.
- On a form: admissions, bookings or enquiries, with a consent line.
What not to do
- Do not buy or scrape phone numbers.
- Do not add people to a list because they are in your phone contacts.
- Do not make consent a hidden condition of buying.
Opt-outs
Let people leave easily. BulkyGrow marks a contact as opted out when they reply STOP, and excludes them from marketing campaigns automatically. Respect that without exception.
Mind your quality
When many customers block or report you, WhatsApp lowers your number's quality rating and can limit or disable it. Read how to send bulk messages without getting blocked.
This guide is general information, not legal advice. Start your free trial.